Raw Footage
Raw footage is unedited creator video that a brand can repurpose when rights and file delivery are included in the deal. Learn why Raw Footage matters for UGC campaigns, AI-assisted creator workflows, usage rights, and payout clarity.
Definition: Raw footage is unedited creator video that a brand can repurpose when rights and file delivery are included in the deal.
Why it matters
Raw Footage matters because UGC campaigns depend on clear language. Brands and creators need shared expectations for what is being made, where it can be used, how it is reviewed, and when payout should happen.
How ugcgo.ai handles it
ugcgo.ai connects AI-assisted planning with creator marketplace execution. The platform keeps campaign briefs, deliverables, rights, review state, proof links, and payout state attached to the same workflow.
Related terms
Put the term into a real workflow
Use ugcgo.ai to move from definition to brief, creator applications, escrow, review, proof, and payout state.
Open marketplaceBrowse templatesTrust boundary: Educational definition. Contract, payment, disclosure, and legal terms should be verified in the actual campaign agreement.