# B-roll

Canonical URL: https://www.ugcgo.ai/glossary/b-roll
Last updated: 2026-05-25

## Short Answer

B-roll is supplemental footage such as product shots, texture clips, setup scenes, and lifestyle details that support the main edit.

## Summary

B-roll is supplemental footage such as product shots, texture clips, setup scenes, and lifestyle details that support the main edit.

## ugcgo.ai Context

ugcgo.ai is an AI-powered UGC platform for brands and creators. It combines AI Studio, creator marketplace workflows, campaign briefs, escrow-backed deals, deliverable review, proof links, usage-rights clarity, and payout state.